If your ads or social posts aren't getting the clicks, comments, or customers you hoped for then this episode is for you.

Sydney dives deep into what actually makes local ad creative work from the images that stop the scroll to the copy that makes people take action. She breaks down the biggest mistakes local businesses make with their ad visuals and messaging (and how to fix them), shares what's been consistent across a decade of data for her local business clients, and explains how to design content that attracts real customers, not just likes.

You'll learn:

• Why "pretty" ads don't always perform best and what to do instead
• How to adapt high-performing ad principles to your everyday social posts and vice versa
• Real-world examples from service-based and brick-and-mortar businesses

Whether you're running ads or just trying to boost organic post performance, this episode will help you create scroll-stopping content that actually drives results and connects with your community.

🎧 Hit play and start designing posts and ads that work as hard as you do!

Ready to create ads that bring more foot traffic through your doors? Join Sydney for a live one-hour workshop, "Drive Foot Traffic to Your Local Business: A Simple Facebook & Instagram Ad Strategy", where you'll learn step-by-step how to set up your first Facebook & Instagram ad campaign and start driving more customers to your local business. Register here: https://marathonmarketingbranding.com/workshop