Every technology user has struggled with notifications — getting too many of them, getting ones we don’t care about, or watching our email inboxes and other communication channels overrun by them. Troy Goode knew this experience all too well, so he started Courier, which makes it simpler to build notification templates and manage channels so that companies can send thoughtful and personalized notifications in whatever ways users want to be reached.

In this episode of Decoded, host Sydney Lai talks with Troy about the considerations and processes around building notifications. Talking points include:

• Troy’s experience as a developer before founding Courier
• The entirely new role notifications play in user experience
• How notification infrastructures have evolved over the past several years
• Best practices for developing notifications that get attention without annoying users