What if the worst day in your business didn’t have to be chaotic? In this episode of the Leading Visionaries, host Anjel B. Hartwell sits down with Mike Swenson, founder of Barkley Public Relations and creator of the Crisis Track framework. Drawing on decades in broadcast journalism, politics, and leadership, Mike shares how visionary founders can use strategy, simplicity, and clear messaging to shape powerful stories in good times and in moments of crisis.

What You Will Learn:

Every communication should be tied to a clear strategy so no message becomes a lost opportunity.

Founders must define what each communication is supposed to achieve.

Organizations communicate more effectively when everyone aligns around a single voice and simple message.

Successful product launches focus on highlighting one or two primary benefits rather than overwhelming with every feature.

Establishing a crisis team gives clarity on who leads decisions when urgency is high.

Visual mapping of potential risks helps leaders understand how many issues could escalate into crises.

Investors are impressed when founders demonstrate crisis preparation as part of the business plan.

Companies that handle crises poorly often face long-term damage or closure, while prepared organizations limit harm.

Crisis communication is not just about operations but also how messages are shaped and delivered under pressure.

Establishing clear spokespeople for each risk ensures fast, unified responses during crises.

Long-term vision for crisis frameworks is to help organizations minimize negative impacts and recover faster when challenges arise.

Resource:

Mike Swenson LinkedIn

Crisis Trak

Leading Visionaries Podcast

Join the Leading Visionaries Community

Make a Donation to Support the Show

Creative Age Consulting Group