As we squint into a bright future, let’s first glance back at the user experience industry’s well-meaning, but mostly murky past. UX’s foundation is a sordid mix of lies, shams and idiocy: We never designed experiences and things like mobile have always been adjectives, no matter how many times we sold them as nouns. Now we’re hyperventilating about designing responsively across channels, like that will change everything. We’re still talking about users and those bald apes haven’t changed in thousands of generations. No device-based solutions nor any other rocketship technologies are going to save us.