We are all bombarded with surveys every week, with some good, but many quite bad. With the availability of free online survey tools, it is easy for anyone to “just ask users some questions”; however, it is deceptively easy to collect meaningless data. By understanding how certain survey questions can result in biased responses, it is easy to design a survey that will get you exactly those answers you were hoping for; or, if you prefer, to actually design surveys that are free of any such biases.