In this episode of The Circle Sessions, our host Brett Johnson sits down with Yasmine Robles, a member of The Circle Of Experts from Robles Designs.

Yasmine brings her expertise in website strategy and marketing to discuss the crucial role of analytics in optimizing websites and marketing strategies for small businesses and podcasters.

They explore the benefits of using analytics to track website performance, choosing the right tools, interpreting data strategically, and continuously improving digital presence.

Yasmine shares practical tips and takeaways for leveraging analytics to drive data-driven decision-making, and how it can save time and money in the long run.

Embracing Data Analytics: "Don't be afraid of the numbers just because they look, You might think that your competitor has better numbers, but don't be afraid to regularly go in and check them. Just like you should be checking your financials for a business, you should be checking your numbers for analytics."— Yasmine Robles

Top Takeaways

1. Analytics provide invaluable insights into website performance and marketing efforts, enabling data-driven decision-making.

2. Small business owners and podcasters should align analytics tools with their specific goals and marketing channels, such as using Google Analytics and social media platform insights.

3. Bing should not be overlooked for analytics, especially if a significant portion of website traffic comes from different platforms or operating systems.

4. Interpreting data should start with identifying key performance indicators (KPIs) and goals that can be measured, and then looking for trends, anomalies, and patterns.

5. A/B testing involves testing variations, such as different landing pages or email subject lines, to see which performs better in terms of user responses and conversions.

6. Regularly reviewing analytics and setting benchmarks, experimenting with changes, and continuously iterating based on insights obtained are key strategies for continuous optimization of online presence.

7. Don't be afraid to regularly check and interpret the numbers, as analytics can be a powerful tool for making strategic decisions in marketing, podcast promotion, and online business.

8. Embracing analytics and setting clear goals while choosing the right tools can help small business owners and podcasters interpret data strategically and consistently over time.

9. Even if time is limited, tracking and recording analytics data is essential for future reference and historical analysis, especially as the podcast and business grow.

10. Yasmine Robles of Robles Designs can provide expertise in running A/B tests, explaining jargon, offering freebies, and providing overall design and marketing support for podcasters and small business owners.

Memorable Moments

00:00 Align tools with goals for effective marketing.

04:09 Explore different platforms, track stats, and know goals.

09:07 AB testing involves comparing and testing items.

11:03 Experiment with A/B testing in email marketing.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2025 Brett Johnson, My Podcast Guy™