Posed for Success

Designing Your Ideal Brand with Rebecca Peterson


Listen Later

I can’t wait to share this interview with you from brand designer, Rebecca Peterson. 

Rebecca is a designer, wife, and mom of two boys. Her best skill is making ugly things beautiful and baking the perfect chocolate chip cookies. Rebecca has seen how good branding has allowed her business to thrive and that’s what she provides for other entrepreneurs.

Rebecca tells us that branding is what sets you apart in your business. Here are some quick tips that she gives us to uplevel your Personal Brand.

  • Focus first on the feeling that resonates with you. 
  • Write down the top 3 feelings that you want your customers to have when they work with you. Walk into your closet and ask yourself what you surround yourself with and what feelings that gives you. Determine what colors and styles convey these feelings. 
  • Hiring a designer will help you hone in on your messaging and can guide you to the best style.
  • Make sure to appeal to your target audience. 
  • “Your brand should identify your industry but help you stand out from your competition.”
  • Do a brand audit to make sure that everything looks cohesive.

These tangible tips will help you to build your brand. It starts simple, but will be the foundation that you need to grow.

Connect with Rebecca at:

www.rebeccapetersonstudio.com

https://www.instagram.com/rebeccapetersonstudio/

Links Mentioned In This Episode:

Building A Story Brand

A Million Miles In A Thousand Years

Episode 9: Color Psychology 



Join The Content Collective
The answer behind: "What do I post today?"

Join Brand Builder's Bootcamp TODAY!

...more
View all episodesView all episodes
Download on the App Store

Posed for SuccessBy Brittany Bennion