In the video I guide you through how to make your publication feel like yours and make sense to your audience:

* Choosing a name

* Writing your short description

* Setting your square image, cover image and wordmark

* Structuring and writing your About page

Update: I’ve removed the paywall and made this video free to watch. Paywalls make me feel a bit icky. Enjoy!

Oh, and thank you to Mike Sowden, Alex Dobrenko`, Kelly Thompson and Nishant Jain for providing inspiration through their varied and excellent work. 👍

Thanks for watching. If you find the video helpful please do pass it along!

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