A thoughtfully crafted personal brand can help any UX designer stand out from the crowd. But what exactly is a self brand, and how do you create an effective one? In this episode, we talk about the different factors that contribute to your very own brand identity as a designer, why it all matters, and what you can do to start cultivating your online persona. Also, we react to news of Apple hitting a $2 trillion market cap and Zoom video chat functionality coming to Amazon and Google smart home devices.