In this episode, I'm joined by Matthew Roda. Matt is the founder and co-owner of RODA marketing and HireTheBestRoofer.com - both digital marketing companies. He is also an author, fitness enthusiast, ultra runner, freedom-loving patriot, and dedicated family man. 

Matt's life centers around his wife, Helen, and his two precious daughters - Caroline (3), and Amelia(1 and 1/2). When he isn't spending time with his family, or working on his businesses, you can find him in his home gym training for upcoming ultra events, which include 50-mile races. 

In part 1, we deep-dive into Matt's improbable backstory and the "dad-bod" culture along with its negative effects on society. On a related note, we explain how the celebration of mediocrity leads to bigger societal problems and a change in the definition of health.. And how understanding marketing and psychology makes it easy to see how many people could be manipulated by carefully crafted headlines.

What You'll Learn In Part 1

• How Matt went from over 15 years of consistent drug use to sober literally overnight
• How "dad-bod culture" is ruining lives and how to combat it
• Why those in power(government, media, big pharma) want you to be unhealthy
• How understanding marketing makes you a better consumer
• The exact formula all pharma commercials follow
• How Matt plans on being ripped in his fifties
• How being physically fit makes you a better father, person, and entrepreneur
• And much, much more...

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