Social media influencers are incentivized to increase their following and sometimes do so dishonestly. How can marketers accurately measure the value of an influencer? Mike Schmidt, co-founder of Dovetale, explains.

Social media influencers are incentivized to increase their following and sometimes do so dishonestly. How can marketers accurately measure the value of an influencer? Mike Schmidt, co-founder of Dovetale, explains.

Social media influencers are incentivized to increase their following and sometimes do so dishonestly. How can marketers accurately measure the value of an influencer? Mike Schmidt, co-founder of Dovetale, explains. &nbsp;

Detecting Fraud Using Social Media Influencer Metrics

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Detecting Fraud Using Social Media Influencer Metrics

Detecting Fraud Using Social Media Influencer Metrics