As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue.

Highlights:

{03:00} First steps to start working internationally.

{07:26} Reconfiguring your product for a target country.

{10:26} Working in the Arab world as a young woman.

{14:20} Similarities are differences between Arab countries. 

{17:55} The concept of time in different countries

{22:35} Measuring ROI 

{25:40} The failure of Starbucks in Australia 

Cynthia Dearnin bio:

Australia-based Cynthia Dearin is an international business strategist and lawyer, and the Founder of Dearin & Associates. With 25 years of international experience, she is on a mission to empower business owners and CEOs, mainly in manufacturing, to scale internationally and amplify their impact in the world. But while opportunities abound, many executives have no idea how to start. Cynthia advises clients on how to go global and reach their full potential. She has lived and worked in the UK, France, the US, Australia, Egypt, the UAE, Iraq, Jordan, Qatar, and Indonesia, expanding her clients to the US, UK, Singapore, Malaysia, Vietnam, China, Hong Kong, the UAE, Saudi Arabia, and New Zealand among others. In addition to her native English, Cynthia speaks fluent Arabic and French.

Connect with Cynthia Dearin:

LinkedIn: https://www.linkedin.com/in/cynthiadearin/

Website: https://dearinassociates.com/

Facebook: https://www.facebook.com/cynthia.dearin.global

[email protected]

Phone Number

+61 422 164 433

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