This episode guides Canadian business owners through the essential first step of any successful sale, understanding what your business is truly worth. You will learn why obtaining an informed opinion of value sets the tone for negotiations, shapes buyer expectations, and ensures you enter the market with confidence. By breaking down the valuation process into clear, practical steps, this podcast helps you see how early preparation can significantly influence your outcome.

We explore the most common valuation methods used in Canada’s mid-market, including EBITDA multiples, discounted cash flow, and comparable transactions. You will discover how industry trends, regional economic conditions, and business-specific factors like recurring revenue, customer concentration, and proprietary technology all contribute to your company’s value. The episode also highlights important Canadian tax considerations that can influence both valuation and after-tax proceeds.

Finally, this episode shows how owners can use a preliminary valuation to set realistic expectations and identify opportunities to improve their business before going to market. Through practical examples and actionable steps, you will gain a clear understanding of how to maximize value and prepare strategically for the sale process.

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