Dev Sethi is the Head of Sports at Instagram and has spent the past 15 years as a business leader at Google, Youtube, Whistle Sports, and Complex. He shares which athletes and properties are leading the charge and how he is trying to eliminate any friction between fan and talent. We explore how Instagram watches hacks from its own audience to help them innovate and be better. His opening story about personal fandom and Hall of Fame receiver Art Monk was, let’s just say, unexpected.