To get the most out of the agility afforded by serverless and containers, it is essential to build CI/CD pipelines that help teams iterate on code and quickly release features. In this talk, we demonstrate how developers can build effective CI/CD release workflows to manage their serverless or containerized deployments on AWS. We cover infrastructure-as-code (IaC) application models, such as AWS Serverless Application Model (AWS SAM) and new imperative IaC tools. We also demonstrate how to set up CI/CD release pipelines with AWS CodePipeline and AWS CodeBuild, and we show you how to automate safer deployments with AWS CodeDeploy.