182. Devapriya Khanna: Create Your Powerful Personal Brand

Devapriya Khanna is a Leadership Brand Strategist, an internationally certified Executive Coach, business mentor and a global speaker. Through her venture, 212 Degrees Brand Lab, she works closely with entrepreneurs, executives and enterprises to create memorable personal brands that deliver business results and grow influence and impact.

As a strategist, coach and mentor, Devapriya has delivered several hours of transformative interventions for corporates, business houses, startups, educational institutes and impacted over 2500+ corporate and business leaders.

Her clients include organizations and institutions such as Mastercard, Yes Bank, Bain, Dell, Maruti Suzuki, Xerox India and Astra Zeneca.

During her pre-entrepreneurial corporate career, Devapriya has dedicated 18 years to global organizations such as Nestle, GE, ICICI Prudential, Carlsberg and has helped launch, build and nurture powerful global brands that have won consumer confidence & delivered outstanding business results. Her current practice leans heavily on the real-life experience that she has garnered during these 18 years.

From corporate world to entrepreneurship

Devapriya started her journey with a successful corporate career and, for years, with no plans to become an entrepreneur. All that changed in 2013 when she took a sabbatical year and during it she tasted the magic of entrepreneurial life, so she decided to launch her own brand consultancy firm and never looked back to corporate world. Shortly after she started to get invited to speak to spread the message of her entrepreneurial journey on different stages and this way her speaker career begun.

What is Personal Branding?

For Devapriya personal branding is the sum total of the perceptions and the experiences that you live in the minds of your target audience. She resumes this with an equation:

Your personal brand = Your reputation + Your credibility + Your visibility

Thus personal branding is nothing but the act of building your personal brand, making it visible and relatable to those that you need to connect with.

Three Big Mistakes in Personal Branding

1. Thinking that you don’t have a personal brand. Everyone has a personal brand even if you are conscious of this or not.

2. Being invisible on social media. Choose the platform where your target audience is present and focus on it.

3. Being inconsistent. Consistency breeds trust,