In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Nikki Rausch, the host of the Sales Maven Podcast. She shares her thoughts about gauging feedback not through vanity metrics but in the types of clients she earns and connects with. She also talks about her process in creating the format for her podcast and how it's helped her create meaningful interactions in each episode.

HIGHLIGHTS

Being more interested in the clients she attracts instead of vanity metrics

How Nikki came up with the format for the Sales Maven Podcast

Having a fun dynamic with your guest

Developing great relationships as a result of being a host or guest

QUOTES

Nikki on identifying what you're looking to get out of podcasting: "If you keep it focused on providing real, valuable content to people who are potential clients and know how to convert them into becoming clients, then there's a reason to do it."

Nikki on changes to the Sales Maven Podcast format: "I added in success stories because it's always interesting to hear how somebody takes a sales technique and applies it to their business. Bringing in success stories from my clients that are like, 'Yeah, I used this technique and here's the result that I got.' That has been really exciting."

You can connect with Nikki and her work in the links below:

LinkedIn: https://www.linkedin.com/in/nicolerausch/

Website: https://www.yoursalesmaven.com/

Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488

Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast

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