Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods. 

00:00 - Guest Introduction

01:51 - Get to know Loretta

06:02 - Good vs Bad PR methods

08:51 - Who should take charge of your PR strategies

11:42 - When should you develop a PR strategy

14:43 - Get a unique name for your company

18:25 - Hiring a PR agency vs building PR in-house

21:12 - Finding PR firms red flags

25:26 - Good and bad tactics to differentiate your brand

30:49 - Everyone's watching you

33:53 - How much does it cost to hire PR firms

38:12 - Things that startups should keep doing

40:28 - Follow up with Loretta

👀 Check out the company:

https://sedcommunications.com

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