Many companies are trying to leverage DevOps to sell products through developer advocacy, but does it actually work? Just having open source or sharing code on GitHub doesn’t guarantee that a company will get quality engagement, let alone testing or adoption. In fact, a developer focus can be counter-productive if a company wants to become a strategic partner to other companies. Open source works great to spread and develop software, but self-centered developer-focused marketing isn’t the same thing. Is it true engagement or is it a one-sided effort to attract customers and leverage free talent? If companies focus on real developer engagement, advocacy will take care of itself.

Andy Banta

Gina Rosenthal

Josh Warcop

Stephen Foskett

@AndyBanta

@GMinks

@Warcop

@SFoskett

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© Gestalt IT, LLC for Gestalt IT: Developer Advocacy Isn’t Exactly What We Think It Will Be