At the end of the day, what is most important to you, your company, and your customers? Surely it's not just about creating cool stuff. It's about building relationships that lead to long-term success for all parties involved. That is why developer advocacy matters.

In this episode of Decoded, our host Sydney Lai talks with Cassidy Williams — Director of Developer Experience at Netlify and a legend in her own right — about what developer advocacy is and how it has evolved over the past decade. The pair also talk about how to discuss and promote developer advocacy internally at your company.

Other talking points include:

• The story behind Cassidy’s kickstarter project for a copy/paste keyboard
• How to develop products and experiences that resonate
• The process behind building for personal and professional needs
• Creating developer “rituals” to build advocacy
• How developer communities differ across various platforms