While there are plenty of variables, the important thing about a snapshot is to balance the revenue with key cost drivers. It’s easy to get hung up on one or the other.

Some other things to consider adding to your snapshot:

• Types of revenue
• Key expenses, such as labor or marketing
• Tech costs
• Facilities costs
• Insurance
• Counting metrics, like number of repeat customers or hours worked for your employees or contractors

But first, have the conversation with your client first about what metrics they are watching and why. No matter how good you are, you can’t read their minds just yet.

Go to powerofprofitability.com and get your free copy of the Profit Leaks Checklist and start plugging the leaks!

Music credit: Orange Sunset by One Wave

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