Last year, COVID managed to wipe out the revenue streams for businesses whose products and services relied upon face to face delivery.

Leonie Cutts, a professional facilitator and coach, and co-founder of a business called CCS Corporation was one of these businesses.

One of the products that she has co-developed is the Compatibility Communication System (CCS), a communication tool that helps create open and honest communication, and has been used by thousands of trainers, coaches and learning experts around the world. 

However the use of this tool was primarily restricted to being used in face to face sessions with groups of business people.

So with this blow to her businesses revenue stream, Leonie new that she had to do something differently. 

She had always had marketing in the back of her mind as she was working on her business, but there had never really been a catalyst or a compelling reason to invest in it. She wasn’t really sure what it involved and she really didn’t want to waste any time or money in something that wasn’t going to directly impact her bottom line.

Fast-forward to today and Leonie has a fantastic content marketing system in place that truly leverages her strengths and her passions. 

As a result, she is increasing her visibility, growing her connections and her community and through all of this, demonstrating her expertise and how people can use her products to facilitate honest and open communication.

 

In this episode, you’ll hear from Leonie about her transition from being really hesitant to invest in marketing, to now embracing the opportunity, having fun with it and having complete clarity about how what she is doing in this space, will ultimately affect her businesses bottom line.

 

If you would like to get in touch with Leonie, you can find her here:

Website: https://ccs.cards/

LinkedIn:  https://www.linkedin.com/in/leonie-cutts-15772840/

 

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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