In this episode, we talk with Nicole Campbell, CSR expert, and discuss Part 4 of developing a Corporate Social Responsibility (CSR) strategy: advocacy.  We discuss the three parts of finding internal advocates and why the other phases of research, articulate and "back-it-up" must be completed before starting this phase. We also explore where to find the most unlikely internal advocates. 

Topics we discussed:

• 3 elements of finding internal advocates
• Creating internal advocates
• Lining up support before pitching leadership
• Where unlikely advocates come from

 

Prefer to read:
https://www.benevity.com/resources/corporate-social-responsibility-advocacy

Watch the episode:
https://youtu.be/Lau6Ns8Wd3I