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Released February 5, 2026
In this episode, Sue Firth talks with Allister Frost about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed.
About Allister FrostAllister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to save a million working lives from being swept away by the tidal wave of change.
Key Takeaways from the showEverything is obsolete—and that's OK. Every process, system and tool you use today can already be done better, faster or cheaper. This doesn't mean you must change everything immediately; it means you should stop treating anything as the finished product and stay open to improvement.
Technology is a tool, not the driver. Human ingenuity creates change; technology simply accelerates it. Leaders who stay curious about new tools—without chasing every trend—will remain relevant.
Micro behaviours matter. Small daily choices accumulate. Leaving dishes to soak, ignoring software updates, delaying that check-in email—these tiny decisions make tomorrow harder. Future-ready thinking starts with doing something today that makes the inevitable future easier.
Focus on the inevitable, not the uncontrollable. Don't waste energy worrying about hypothetical disruptions. Concentrate on changes you know are coming—seasonal cycles, ageing systems, dated processes—and address them now.
Creativity thrives outside the boardroom. People rarely have their best ideas in meeting rooms. Alastair encourages leaders to sanctify their creative moments—the shower, the dog walk, the morning run—and bring those insights back to work.
The Frost FrameworkAlastair's Ready-Ready Growth Cycle provides a simple, repeatable process with five steps that spell out his surname:
Follow – Observe trends and notice what's changing around you.
React – Respond thoughtfully rather than reflexively.
Open – Ask "why?" like a five-year-old. Question every assumption without rushing to answer. Why is the Monday meeting always on Monday? Why do we sell this product? Let the questions hang.
Surprise – Let bold, even absurd ideas sit without judgement. Don't kill your own creativity by immediately listing reasons why something won't work. Somewhere in a wild idea might be a stroke of genius.
Tell – Share your ideas with others using "Yes, and…" rather than "No, but…" to build collaboratively.
Open, Surprise and Tell are what Alastair calls superpowers—uniquely human capabilities that AI cannot replicate: genuine curiosity, imaginative leaps and human-to-human connection.
Quotable Moments"Today is the slowest rate of change any of us will experience for the rest of our lives." — Allister Frost
"If it works, it's obsolete." — Marshall McLuhan
"Killing your own idea is probably one of the most damaging things you can do—somewhere in that idea, there might have been something quite amazing." — Allister Frost
Try This: The "Why?" AuditWalk into your workspace as if seeing it for the first time. Ask yourself: Why do we do this? Why is this process the way it is? Why do we hold this meeting? Don't answer immediately—just let the questions open your mind to possibilities you've unconsciously ruled out.
Ready Already - the bookAlastair's book Ready Already is deliberately short and practical, with a chapter on each step of the framework plus exercises to get you started. Available on Amazon, Apple Books and Audible.
Connect with AlastairWebsite: Allisterspeaks.com
Alastair welcomes messages from listeners and is available for speaking engagements at company events, team meetings and industry conferences.
About The Executive EdgeThe Executive Edge with Sue Firth is the podcast that gives you an edge in life and business—practical skills you can apply to achieve and maintain success.
By Sue Firth5
88 ratings
Released February 5, 2026
In this episode, Sue Firth talks with Allister Frost about why cultivating a future-ready mindset is essential for leaders navigating constant change—and how to do it without feeling overwhelmed.
About Allister FrostAllister spent ten years in traditional manufacturing before joining Microsoft, where Bill Gates' philosophy—"If it works, it's obsolete"—transformed his thinking about innovation. For the past 15 years, he has worked as a consultant, speaker and coach, helping individuals and organisations thrive amid relentless transformation. His mission: to save a million working lives from being swept away by the tidal wave of change.
Key Takeaways from the showEverything is obsolete—and that's OK. Every process, system and tool you use today can already be done better, faster or cheaper. This doesn't mean you must change everything immediately; it means you should stop treating anything as the finished product and stay open to improvement.
Technology is a tool, not the driver. Human ingenuity creates change; technology simply accelerates it. Leaders who stay curious about new tools—without chasing every trend—will remain relevant.
Micro behaviours matter. Small daily choices accumulate. Leaving dishes to soak, ignoring software updates, delaying that check-in email—these tiny decisions make tomorrow harder. Future-ready thinking starts with doing something today that makes the inevitable future easier.
Focus on the inevitable, not the uncontrollable. Don't waste energy worrying about hypothetical disruptions. Concentrate on changes you know are coming—seasonal cycles, ageing systems, dated processes—and address them now.
Creativity thrives outside the boardroom. People rarely have their best ideas in meeting rooms. Alastair encourages leaders to sanctify their creative moments—the shower, the dog walk, the morning run—and bring those insights back to work.
The Frost FrameworkAlastair's Ready-Ready Growth Cycle provides a simple, repeatable process with five steps that spell out his surname:
Follow – Observe trends and notice what's changing around you.
React – Respond thoughtfully rather than reflexively.
Open – Ask "why?" like a five-year-old. Question every assumption without rushing to answer. Why is the Monday meeting always on Monday? Why do we sell this product? Let the questions hang.
Surprise – Let bold, even absurd ideas sit without judgement. Don't kill your own creativity by immediately listing reasons why something won't work. Somewhere in a wild idea might be a stroke of genius.
Tell – Share your ideas with others using "Yes, and…" rather than "No, but…" to build collaboratively.
Open, Surprise and Tell are what Alastair calls superpowers—uniquely human capabilities that AI cannot replicate: genuine curiosity, imaginative leaps and human-to-human connection.
Quotable Moments"Today is the slowest rate of change any of us will experience for the rest of our lives." — Allister Frost
"If it works, it's obsolete." — Marshall McLuhan
"Killing your own idea is probably one of the most damaging things you can do—somewhere in that idea, there might have been something quite amazing." — Allister Frost
Try This: The "Why?" AuditWalk into your workspace as if seeing it for the first time. Ask yourself: Why do we do this? Why is this process the way it is? Why do we hold this meeting? Don't answer immediately—just let the questions open your mind to possibilities you've unconsciously ruled out.
Ready Already - the bookAlastair's book Ready Already is deliberately short and practical, with a chapter on each step of the framework plus exercises to get you started. Available on Amazon, Apple Books and Audible.
Connect with AlastairWebsite: Allisterspeaks.com
Alastair welcomes messages from listeners and is available for speaking engagements at company events, team meetings and industry conferences.
About The Executive EdgeThe Executive Edge with Sue Firth is the podcast that gives you an edge in life and business—practical skills you can apply to achieve and maintain success.