"It's actually easy to be cheap and it's easy to be a generalist. It's relatively hard to be narrow because you have to take that leap of faith and suspend your disbelief that you'll be pigeonholed into only working with a specific kind of client or selling a specific kind of product" - Dev Basu

The finer details of this episode 

• What is Powered by Search? How does it help businesses and agencies?
• Why is narrowing your niche an important first step?
• Common mistakes business/agencies make
• How positioning affects pricing and perceived value

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• Tweet Dev - www.twitter.com/devbasu
• Powered by Search - www.poweredbysearch.com