<p>This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: how to conduct market research and different sources for market research. A case study on the company Zeigler Brothers is also included.</p>

This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: how to conduct market research and different sources for market research. A case study on the company Zeigler Brothers is also included.

<p>This module was created in cooperation with the U.S. Commercial Service. In this module, we will cover: how to conduct market research&nbsp;and different sources for market research. A case study on the company Zeigler Brothers is also included.</p>

Developing a Marketing Plan

The "Exporting" module series has been produced in cooperation with the U.S. Commercial Service. These modules were developed from the current edition of A Basic Guide to Exporting and each module represents one of the book's seventeen chapters; the modules are listed by chapter in chronological order. This series provides aspiring and seasoned exporters with a wealth of resources and tools that may benefit even the most experienced international business connoisseur.

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Developing a Marketing Plan

Developing a Marketing Plan