Henning addresses the question "Should small businesses have mission statements too" and talks about the value of the "Elevator Pitch" technique.

Developing a Mission Statement

Adaptive Path brings together a collection of podcasts from across the web. You'll find our practitioners speaking at conferences and interviewing experts in our field. You'll also find a collection of the best presentations from our events including UX Week and MX: Managing Experience.

Share Developing a Mission Statement

Sign up to save your podcasts

Developing a Mission Statement

Developing a Mission Statement