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Developing a personal brand strategy as a Business Owner with Darby Lyndon
As a small business owner, it's more important than ever to develop a personal brand strategy to differentiate yourself from others in your market. In today's fast-paced world, your personal brand can be the difference between success and failure in your niche.
Fortunately, developing a personal brand is not as difficult as it may seem, and my guest on the podcast today is here to talk us through where to start.
Darby Lyndon is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands.
A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn’t know what made their brand unique.
Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it!
A few takeaways from today’s conversation:
- Define your audience. Who are you trying to reach with your personal brand? Consider your target market and what they are looking for in a business owner.
- Generate your ideas. What makes you unique? What can you offer that no one else can? Brainstorm a list of ideas that will make your personal brand stand out from the rest.
- Start promoting yourself. Once you have a clear idea of what your personal brand is, it's time to start promoting it. Use social media, networking events, and any other platform you can think of to get the word out.
- Be consistent. personal branding is not a one-time thing. You need to be consistent with your message and your image if you want to be successful.
- Measure your results. Keep track of how your personal brand is performing. Are people responding positively? Are you getting the results you want? Adjust your strategy as needed to ensure that your personal brand is working for you.
Developing a personal brand takes time and effort, but it is well worth it in today's competitive business world. Darby provided incredible insight in today’s conversation to help you feel more confident to put yourself out there, and build a brand you’re proud to call your own!
Links:
Darby’s Website
Brand Chats Podcast
Previous episodes mentioned:
Kristy on the Brand Chats Podcast
Connect With Me:
- Free Download: Ideal Client Avatar Workbook
- Work with me: Business Strategy Workshop | 1:1 Business Accelerator Program
- Join the waitlist: The Run Your Business Like a Boss Academy
View all episodes
By Kristy Robinson
5
33 ratings
As a small business owner, it's more important than ever to develop a personal brand strategy to differentiate yourself from others in your market. In today's fast-paced world, your personal brand can be the difference between success and failure in your niche.
Fortunately, developing a personal brand is not as difficult as it may seem, and my guest on the podcast today is here to talk us through where to start.
Darby Lyndon is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands.
A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn’t know what made their brand unique.
Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it!
A few takeaways from today’s conversation:
- Define your audience. Who are you trying to reach with your personal brand? Consider your target market and what they are looking for in a business owner.
- Generate your ideas. What makes you unique? What can you offer that no one else can? Brainstorm a list of ideas that will make your personal brand stand out from the rest.
- Start promoting yourself. Once you have a clear idea of what your personal brand is, it's time to start promoting it. Use social media, networking events, and any other platform you can think of to get the word out.
- Be consistent. personal branding is not a one-time thing. You need to be consistent with your message and your image if you want to be successful.
- Measure your results. Keep track of how your personal brand is performing. Are people responding positively? Are you getting the results you want? Adjust your strategy as needed to ensure that your personal brand is working for you.
Developing a personal brand takes time and effort, but it is well worth it in today's competitive business world. Darby provided incredible insight in today’s conversation to help you feel more confident to put yourself out there, and build a brand you’re proud to call your own!
Links:
Darby’s Website
Brand Chats Podcast
Previous episodes mentioned:
Kristy on the Brand Chats Podcast
Connect With Me:
- Free Download: Ideal Client Avatar Workbook
- Work with me: Business Strategy Workshop | 1:1 Business Accelerator Program
- Join the waitlist: The Run Your Business Like a Boss Academy