​​Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency specializing in building thought leadership and authority to drive growth. He is also the host of the Onward Nation podcast and a bestselling author of two books. Stephen joins me to share his journey as an agency owner, podcast host, and author, and he talks about his unique business growth strategy of “niching down.” 

What you will learn in this episode:

• Why living transparently helps you grow your business
• How depth of ownership makes a difference 
• Why sharing your goal and your numbers with your teams helps move the needle
• Why creating a roadmap to success helps with the visualization of key metrics
• Why it was easy for Stephen to motivate his team when he started to share the numbers
• Why Predictive ROI has an open and candid attitude to developing teammates and investing in their career goals
• What the Predictive ROI Everest Mission is, and how Stephen uses it in his business

Resources:

• Website: https://predictiveroi.com/ 
• Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research 
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Predictive ROI Facebook: https://www.facebook.com/PredictiveROI/
• Sell With Authority Podcast: https://predictiveroi.com/sell-with-authority-podcast/ 
• Onward Nation Podcast: https://predictiveroi.com/onward-nation-podcast/ 
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/ 
• Stephen Woessner's Books: https://predictiveroi.com/resources/books/

Additional Resources:

• Slaying the Onion Book 
• Buy Slaying the Onion Book here and receive a signed copy, the course, and access to a community

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp