Product Startup

039 - Developing a Rock Crushing Machine & Quality Control with Tim Pannell of Rocksgone - The Product Startup: Product development for small business


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Tim Pannell has developed an award-winning machine called the Reefinator, which he manufacture and sells to Farmers and Contractors across Australia. The Reefinator converts shallow, rocky soil into deep productive soils at an economical cost.
In this episode, we learn about

* That Tim started thinking about the Reefinator almost 20 years ago, but he only recently started to work on it recently  
* How the Reefinator works to crush rock 
* The process that Tim followed to build the initial prototype
* How Tim found the manufacturer for his equipment 
* Protecting his idea when working with third party manufacturers (and the advantages of working with them)
* The financial investment needed to get development going
* Tim's deep understanding of the industry and the huge advantage of working as a contractor using the equipment for other customers
* Deciding what new features to incorporate
* Having the strength to push forward when things get tough
* Not letting the financial goal be the primary driver and focusing on the problem instead
* Manufacturing the Reefinator Over 100 machines at 2 per week)
* The most rewarding part - solving his customers 50-year old problems
* How Tim set up his quality program to ensure the machines are produced to the proper standards
* The power of word of mouth advertising and live demonstrations
* Finding partners and small businesses to work with you


Links and resources mentioned in this episode

* Website: rocksgone.com.au
* Social Media


* Facebook: facebook.com/RocksGone/
* Youtube: youtube.com/user/MrTimpannell
* Google +: plus.google.com/+RockcrushingAu



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Product StartupBy Kevin Mako of MAKO Design + Invent

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