In this podcast oikos Student Reporter Melissa Paschall is interviewing Eliada Nwosu Griffith, Senior Lecturer at the GSB Cape Town, South Africa. Eliada is elaborating on her research objectives and the transformative ambition of doing research – She examines the social embeddeness of both social and small commercial enterprises within the African economic context. She investigates how contextual and social network facilitate the entrepreneurial process of (social) enterprise development. Eliada is also reflecting about creativity in research and the learning culture of the oikos Young Scholars Organizations Academy 2012.