This is part one of a two-part episode where we'll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:

• What is a strategic marketing plan?
• What can you expect from a strategic marketing plan?
• How you create a strategic marketing plan.
• What your strategic plan should include

By the end of this episode, you'll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan that is consistent with your vision and goals.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

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You can write to me at [email protected]