If we choose not to define a product vision and/or strategy but rather opt for a "wing it" approach then it is safe to say, our product might be likely (very likely) to fail. But, even when we do develop a strategy, if it is not very well defined or if it is vague, then this also increases the likelihood of failure. 

In this episode I am joined by Shardul Mehta, SVP of Product @ Current Health, and we explore all elements of defining a successful product strategy. We talk about the importance of having one, and what the essential steps are to get started on developing a strategy for your product; whether you are inheriting a product or starting from ideation, setting you, your teams and the business up for product success.