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Developing an Effective Communication Plan to Help Drive a Successful Burn Program
As fire managers, we have a duty to consider everyone who is going to be impacted by our actions, whether it be the neighbors adjacent to your burn or a town three counties away where the smoke is settling down. In this episode of Friends of Fire, Ludie Bond, Public Information Officer (PIO) / Wildfire Mitigation Specialist with the Florida Forest Service, imparts that “You may not be a communications professional, but you are a fire professional, you are a prescribed burn professional, and as such, communications is key to being able to have that successful prescribed burn program.” As a trusted messenger to many communities through building relationships and adaptive messaging, Ludie describes key factors to a successful communications plan that benefits the community, your work, and ecosystem restoration as a whole.
Successful Communication Plan:
1. Identify your audience[s]
2. Build a relationship with your audience
3. Learn about what kind of information your audience needs / is interested in
4. Determine where your audience gets their information
5. Identify their trusted messengers
6. Act as the trusted messenger or work with your audience’s trusted messenger to disseminate information to the community
7. Use the communication methods that your audience prefers to share the information that they should and/or want to know
8. Be transparent, honest, patient, and understanding
9. Establish a year-round communications plan in preparation for, during, and after fire operations
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By Southern Fire Exchange
5
88 ratings
As fire managers, we have a duty to consider everyone who is going to be impacted by our actions, whether it be the neighbors adjacent to your burn or a town three counties away where the smoke is settling down. In this episode of Friends of Fire, Ludie Bond, Public Information Officer (PIO) / Wildfire Mitigation Specialist with the Florida Forest Service, imparts that “You may not be a communications professional, but you are a fire professional, you are a prescribed burn professional, and as such, communications is key to being able to have that successful prescribed burn program.” As a trusted messenger to many communities through building relationships and adaptive messaging, Ludie describes key factors to a successful communications plan that benefits the community, your work, and ecosystem restoration as a whole.
Successful Communication Plan:
1. Identify your audience[s]
2. Build a relationship with your audience
3. Learn about what kind of information your audience needs / is interested in
4. Determine where your audience gets their information
5. Identify their trusted messengers
6. Act as the trusted messenger or work with your audience’s trusted messenger to disseminate information to the community
7. Use the communication methods that your audience prefers to share the information that they should and/or want to know
8. Be transparent, honest, patient, and understanding
9. Establish a year-round communications plan in preparation for, during, and after fire operations