We at Ultra believe that there should be a better way to be entertained.  This goes for everything from how you explore and play games, to how  you use digital assets like items in those games. It encompasses how  communities are built and managed, and includes how we play together in  things like tournaments or on streaming platforms. Gaming is a big part  of our lives today and we think a better, more holistic approach needs  to be built from the ground up to enable that future.  

Because of how wide this vision is, we’ve started expanding who we talk  to on Ultra Chill so that our audience (that’s you!) can get a wider  lens on what is potentially possible, and where new innovations are  likely to impact how people play. These aren’t all going to be partners  or directly working with Ultra, but we think that their ideas and  expertise are all relevant and interesting.  

Our first guest of this type is Bronwyn Williams. We covered deeply  interesting things like economics in gaming, dev analytics tools and  their effects, and how PlayAndEarn differs from Play2Earn.  

So, let’s get to it.  

Timestamps 

01:10 Welcome to Bronwyn Williams 

03:53 Using analytics tools to make good developer decisions 

05:47 How common is it for devs to use tracking features? 

07:23 About metadata 

09:51 Refined features are for the players 

14:42 Play and Earn versus Play2Earn 

20:03 The crypto market