In this fifth and final episode, Karin Chenoweth and Kris Amundson talk with pollster Keith Frederick about how candidates can think about developing and communicating their message.

Almost every American supports the idea of educating all children to high standards in a safe and welcoming environment. So it's important to stand up to the minority who are using children as pawns to push a national agenda.

Look for our brief on “What Parents and the Public Think About Schools” for links to five national polls, including Keith Frederick’s.