In this episode, Jason talks to Paul Ravenscroft, about his learnings of building data and analytics teams over the last 10 years at Boots, Walgreens Boots Alliance and now at Pets at Home as Head of Loyalty and CRM Analytics. They discuss the challenges of recruitment, development and retention of top data analytics talent and ensuring the job profile and the reality of the job are well aligned. They consider the importance of interesting and challenging work and doing all you can to make the work rewarding. Paul also talks through his approach to managing around having a scarce market of people that fit the role profile perfectly and how he has dealt with that situation. A fascinating talk for anyone involved with building and growing data teams.