Yuval Ackerman, an ethical email marketing consultant, shares insights on ethical email marketing and how to prioritize people and the planet. She emphasizes the importance of moving beyond traditional practices and fostering a two-way dialogue with subscribers. Yuval provides tips for businesses getting started with email marketing, including researching audience needs and growing the email list with permission. She also discusses the FAN framework, which stands for fun, activity-based segmentation, and networking. Yuval highlights the power of authenticity, humor, and vulnerability in email marketing, and advises brands to get curious about their customers and develop better practices.

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