The SmallBizChat with Melinda Emerson

Developing Content with SEO in Mind with Kendra Lee


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In this episode, Melinda Emerson and web sales expert Kendra Lee delve into the importance of SEO in revenue generation and content creation. They discuss common website building mistakes, the role of blogs and videos in content strategy, and the difference between on-page and off-page SEO. The episode also covers the expectations and costs of engaging an SEO firm and how SEO can boost website traffic and ROI. The episode concludes with a segment on Small Biz Lady University.

Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She’s also the author of The Sales Magnet. For more information, you can go to KLAGroup.com.

Connect with Kendra Lee:

Website: https://www.klagroup.com/

Books: https://www.klagroup.com/sales-books/
Twitter: https://twitter.com/KendraLeeKLA/
Facebook: https://www.facebook.com/KLAGroup/
LinkedIn: https://www.linkedin.com/company/klagroup/
LinkedIn: https://www.linkedin.com/in/kendralee/
YouTube: https://www.youtube.com/user/KendraLeeKLA

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(0:00) Introduction and host remarks
(1:10) Discussion on revenue generation and content creation
(2:22) Introduction to guest: Kendra Lee, web sales guru
(4:39) Common website building mistakes and importance of SEO
(8:22) Role of blogs and videos in content strategy
(13:23) Explanation of on-page and off-page SEO
(15:57) Segment on Small Biz Lady University
(17:11) Engaging an SEO firm: expectations and costs
(19:52) Role of SEO in increasing website traffic and measuring its ROI
(21:47) Sponsor: Small Biz Lady University One Day Virtual Startup Boot Camp
(22:32) Outro
...more
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The SmallBizChat with Melinda EmersonBy Melinda Emerson

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