It's fascinating how individuals develop deep expertise or think profoundly about a specific aspect of the Internet, a product, a company, or a problem. This deep dive often leads to a series of innovative ideas, all sparked from that unique insight or perspective they cultivate.

The traditional startup advice from two decades ago emphasized the importance of having a unique insight. This insight was seen as crucial for providing a distinctive perspective on solving a problem or founding a company. The question often asked was: What is your unique insight that gives you a unique perspective for solving this problem or founding this company?

Today, especially for product designers and founders, the focus has shifted. The modern approach asks: What have you deeply explored in this field? This question encourages individuals to delve deeply into their area of interest, fostering a deeper understanding and leading to innovative solutions and ideas.

By embracing this new perspective, individuals can harness their deep expertise to drive innovation and create impactful solutions in their respective fields.