Scott Alvord, Roseville City Councilmember, is the founder and CEO of Advanced Development Concepts, a business consulting company that has helped companies with strategy, marketing, and team development for the last 35 years. He also teaches Marketing at William Jessup University where he engages his students in real-world projects to develop their skills and portfolio while providing value to local companies.  Mark talks with Scott and one of his students, Blair Maynard, about the lessons learned during the most recent marketing campaign that the class worked on for a local startup (and one of Mark’s portfolio companies), Reviver.



In the second half of the show, Mark shares his personal thoughts and experiences as he responds to a few questions from listeners in a new segment called “What would Mark do.”