We're back - and this time, we're talking niche panels!

Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future.

Episode 17: Developing Niche Panels

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, subscribe and never miss an episode - and don't forget to click that share button!

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Management

In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships!

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In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successful research projects. Nikki […]

Episode 36: User Experience & The Human Connection: How Empathy Can Lead to Greater Insights

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Episode 35: Planning for Project Success: The Importance of Project Management and Hospitality in MRX

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Episode 34: The Significance of Data Quality in Market Research

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Later in the episode, Sharday and Jill dive into the art and science of AI and human transcription in market research and why language services are critical in supporting businesses interested in expanding their products and services into global markets.

Episode 17: Developing Niche Panels

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