ForthRight Women

Developing Sales Stories (Marketing Smarts)


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Whether you’re selling to consumers, customers, retailers, third-parties, or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We’re going to give you that insight today through 4 different scenarios. We know this because we’ve been intimately involved in all of these scenarios, helping to create and deploy these stories. Grab a notebook and something to write with. You’ll need it!


We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com


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ForthRight WomenBy Anne Candido and April Martini