Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is Developing Team Culture.

• Defining Team Culture: Jeff and Mercer define team culture as the company's character, emphasizing it's a living, breathing entity that evolves and can be influenced by individuals, especially leadership.

• Strategic Choices in Culture Development: Mercer discusses the importance of making strategic choices in shaping team culture, highlighting the "trust but verify" principle to encourage accountability and process improvement.

• Allowing Failure for Growth: Jeff shares his journey from perfectionism to allowing planned failures, emphasizing the importance of letting team members fail to build resilience and foster personal and organizational growth.

• Coaching vs. Teaching in Leadership: Jeff distinguishes between coaching and teaching, stressing the need for a coaching approach in business to help team members develop their solutions and leadership skills.

• Balancing Ambition and Contentment: Mercer emphasizes the importance of setting realistic goals and finding a balance between ambition and contentment, aiming for "more than enough" rather than unattainable levels of success.

• Nurturing a Prolific Culture: Mercer and Jeff contrast prolific culture with hustle culture, advocating for working smart, developing long-term strategies, and fostering a nurturing environment that allows for natural evolution of team culture over time.