In today's episode we will discuss key strategies to create a marketing plan that will work for your company.

Developing the right Marketing Mix

Phadra Hanks came from a background in contracts consulting and business finance, including her presentation on Strategic Business Planning focusing on the federal government. Phadra said, “How do you align your resources, your team, your partners and your vision for success if you don’t have a common goal or a roadmap to reach it? Of course you have a business plan, but odds are it died a long time ago, relegated to a dusty drawer. If your business plan is not a living, breathing and valued document, the daunting task of aligning your business is made even more difficult by the vast array of conflicting agendas in your organization. Phadra Hanks brough a simple and straightforward approach to building and maintaining an active business plan, the roadmap for success, upon which your organization can align its efforts. Let’s Talk Business According to Phadra, hosted by her daughter Precious Hanks Carter, is broadcast on Fridays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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Developing the right Marketing Mix

Developing the right Marketing Mix