In this episode, Melinda Emerson and Martin Harshberger discuss developing a robust business strategy for 2021. They delve into the importance and impact of business strategy, survival tactics, and discovering opportunities in the current economy. They also cover operational excellence, execution of business strategy, and the critical role of leadership in small businesses. The episode concludes with leadership development strategies and a look ahead to the next episode.

(0:00) Introduction and Welcome

(0:49) Developing Your 2021 Business Strategy with Martin Harshberger

(2:08) The Importance and Impact of Business Strategy

(4:16) Strategies for Business Survival and Restart

(6:49) Current Economy: Growing Industries and Opportunities

(8:22) Operational Excellence vs Value Proposition

(9:47) Documenting and Executing Business Strategy

(11:26) The Importance of Leadership in a Small Business

(11:41) Sponsor: Fix Your Business by Melinda Emerson

(12:22) Leadership Development: Strategies and Recommendations

(13:19) Closing Thoughts and Next Episode Preview