A lot of business owners aren't super clear on how people are discovering their business or how people are interacting with their business, up until the point of purchase and even after that point. Today I want to discuss how to develop your customer purchasing journey. It's going to allow you to start to formulate and build a proper sales funnel, that's going to bring people down the purchase journey, and it's going to grow the know like and trust factor for people who are coming into your orbit, getting to know you and your business, and eventually purchasing from you.