"What you're selling when you're selling an idea is not just a concept which is this ephemeral, abstract thing; you're selling the fact that you are going to make it into TV." Discuss coming up with a non-scripted idea, developing it and getting it in front of the right people.

Panelists include:

Chitsi Kurangwa, Development Producer, Outline Productions (The Undateables, Word of the Year)

Helen Veale, Creative Director, Outline Productions (No More Boys and Girls: Can Our Kids Go Gender Free, Million Dollar Intern, Health Freaks)

Rhe-an Archibald, Expectation Entertainment (The Big Narstie Show)

Guy Davies, Factual Commissioner, Channel 5

Hosted by Joff Powell, Executive Producer, Second Star Productions (Million Dollar Car Hunters, Katie Piper’s Extraordinary Births, World Series of Dating)