Garrett MacDonald, the face of Kochava - one of the largest and completely bootstrapped mobile attribution platforms - talks about what's coming and their most recent product launches not just in mobile attribution but web, CTV, connected cars to IOT devices. 

He got his start in mobile ad tech at StrikeAd, one of the first mobile DSPs to market, and then led efforts at Airpush and finally lands in the attribution realm as it heats up. 

Learn how Kochava's unified audience platform can help planning your campaign, targeting an audience, activating and measuring feedback loop and then optimizing that for a better LTV user base. He talks about the changes from becoming attribution to becoming a holistic measurement company for all devices and the uncovering and breaking a massive fraud scheme (Google-validated!) where apps and clicks were being dynamically spawned to claim attribution. 

Hear all this and more from their new enterprise fraud product to new tech launching to prevent device spoofing and stitching together users across devices. An epic episode on all things attribution!