In This Episode:

* We recommend that every team assigns someone as the devil's advocate.* It's better to answer hard questions now in a pre-emptive way.* In a manufacturing sense, iron out the details now so it is not expensive later.* It stops the nemesis of business which is "group think".* Agreement is not always helpful. Sometimes pushback is needed.* It holds everyone accountable. We are not just winging it. * I ask people to go one step further with follow up questions.* When the idea is your baby you need outside perspectives and pushback.* Use devil's advocate to inform your designs, marketing and sales procedures.* It gets people comfortable with asking questions.* It forces you to look at real actionable data.* When your team is on the same page you can lose the "prove it" mentality.* Theranos.* You need the fundamentals of the why and the how and to listen to the market.* We are all representative of the marketplace.* Assign a devil's advocate. Their job is to try and destroy everything you say.* Qualified people are generally okay with explaining things.* You have to be okay with pushback and where it takes you.* Someone on your team should be responsible for pushback.See the many benefits of sponsoring this podcast at chrisjonesmedia.com